Southon Styles

About Us

About Us

Founded in 2014 by Tracy Southon in the beautiful Hunter Valley region of Australia.

Founded in 2014 by Tracy Southon in the beautiful Hunter Valley region of Australia. Tracy is not a normal size 10 bottom 10 top and found it hard to find any fashion without taking it in, up or remaking it in someway to fit her shape. We have Multi fit designs which suit a number of different body shapes. Sign up today and become part of our fun integral business always on the look out for that special item.

1000s

of Happy Customers

100%

Satisfaction Guaranteed!

Fashion That Celebrates Every Woman

We view fashion as a reflection of individuality—an expression that goes beyond clothing to embody confidence, comfort, and the sense of being truly recognized.

Today, Southon Styles proudly offers inclusive sizing from 6 to 24, with a focus on pieces that are flattering, functional, and joyfully wearable. Our curated collections and exclusive label reflect a deep understanding of what women want – effortless pieces that feel as good as they look.

Our Stores

Visit Us

In the Beautiful Hunter Valley Gardens Shopping Village, you’ll discover one of our stores nestled at the Top of the stairs. For those in Newcastle, Nelson Bay and further north, our Maitland store is conveniently located in the Rutherford Mall, near Priceline with easy parking.

Rutherford

3-5 East Mall Rutherford, NSW 2320

Tue-Sat: 10AM-4PM
Sat: 9AM-1PM
Sun & Mon: Closed

HUNTER VALLEY GARDENS SHOPPING VILLAGE

Shop 7, 2090 Broke Rd Pokolbin, NSW 2320

Monday: 11 am–3 pm
Tue-Wed: Closed
Sat: 9AM-1PM
Thursday: 11 am–3 pm
Fri-Sun: 10 am–4 pm